The Magic of Storytelling campaign is a collaboration between Disney Publishing Worldwide and Disney|ABC Television Group to help First Book put brand-new books into the hands of children in communities nationwide. Through this campaign, Disney and First Book have donated millions of books to children in need, encouraging them to read and create the stories of tomorrow. First Book is a nonprofit that provides new books to educators and organizations serving children from low-income families.
Funding for literacy programs has been reduced and books that come from Federal Title I monies have restrictions on how the books can be used. KXLY is spreading the word about this program and asking local businesses to sponsor schools of their choice (who qualify). First Book and Disney|ABC is allowing Title 1 teachers to use the books in the way that works best for them and the build out of their programs. Some schools are organizing parent/child literacy nights, where they send a book home with a child. Others are creating a revolving check-out library, so books can be shared by all, but can still go home with a child.
BECOME A SPONSOR
If there is a school missing below that your business would like to sponsor, please email our General Sales Manager, Debbie Sieverding. DebbieS@kxly.com
Coeur d’Alene Casino Resort Hotel is sponsoring:
WSECU are sponsoring Finch Elementary-North Spokane. Hallet Elementary – Medical Lake, and Orchard Center – Spokane Valley
ALSC Architects is sponsoring Creekside Elementary – Mead
Coffman Engineers is sponsoring Westview Elementary – North Spokane
Hewescraft is sponsoring Kettle Falls Elementary
Burton Construction is sponsoring Cooper Elementary
BECU is sponsoring Evergreen Elementary
Purcell Systems is sponsoring Michael Anderson Elementary
TW Clark is sponsoring Lidgerwood Elementary
Bernardo Wills Architects is sponsoring Roosevelt Elementary and University Elementary
P1FCU – Potlatch Federal Credit Union is sponsoring Kootenai Elementary, Mullan Trail Elementary, J. Russell Elementary and Betty Keifer Elementary
Brothers Flooring is sponsoring Garfield Elementary
Twyford Law is sponsoring Shiloh Hills Elementary
Sonderen Packaging is sponsoring Logan Elementary
Dairy Queen is sponsoring Logan Elementary
Associated Construction is sponsoring Logan Elementary
Riverview Wealth Strategies is sponsoring Lincoln Heights Elementary
Washington Trust Bank is sponsoring Stevens Elementary, Holmes Elementary, McGhee Elementary, Borah Elementary and Knolls Elementary
Masters Brewhouse is sponsoring Arcadia Elementary – Deer Park
Parr Lumber is sponsoring Arlington Elementary
Chattaroy Rental is sponsoring Chattaroy Elementary
Global Credit Union is sponsoring Ponderosa Elementary – Post Falls and South Pines Elementary – Central Valley
SPVV Landscape Architects is sponsoring Audubon Elementary
CHAS Health is sponsoring Orchard Elementary, Grant Elementary, Regal Elementary and Lena Whitmore Elementary
Past years by the numbers:
